Flipping the Script: Are Clients Seeking You, or Are You Seeking Them?
Some say it's a saturated market for social media managers, but that's not true. The secret is: they're looking for you and they NEED you! Here's why:
1. Potential clients don't want to be the expert.
Someone who is looking for a social media manager doesn't want to have to wade through a ton of information to figure out their best way to get to the results they desire. They don’t want to have to figure it out for themselves. That's why they need you to help them get there!
2. Clients need you to hold their hand.
They are seeking your guidance to the Promised Land, step-by-step. People do not want to feel like they are in it alone. Your client may know where they want to go, but they don't know how to get there without your expertise.
Business owners want you to hold them accountable and kick their butt when they don’t feel like doing the work. Or they simply want someone they can trust to take care of all things social for them. Be the one they can trust to keep their socials on track.
4. They need a cheer team.
They want someone in their corner when they’re down, to lift them up and inspire them when they’re feeling lack of hope in the social media world. Set their minds at ease with a well-crafted plan and back up your work with analytics.
Your clients will get to the result a lot faster with your help rather than on their own. They want results and they want them fast. Most business owners don't have the time to spend on their social media. You are the key player.
Your clients are out there waiting for you! Get out there and make yourself visible on social media, go to networking events, and be consistent with who you are.