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  • Writer's pictureSamantha McDaniel

Social Media Strategy to Land Your Ideal Clients

What is the secret to getting your ideal clients? There are three must-haves (IMO) when creating a solid social media strategy.

But first… what is a social media strategy? A social media strategy is a well-thought-out and strategic plan that business owners develop for their social media goals in order to achieve maximum engagement and higher brand awareness.

Maybe you already have one and its time to fine-tune your social media strategy for 2022.

However, here is a social media strategy to make sure your work gets seen by the right people.

Let’s dive in!

Ask yourself this question: “What do I want from social media?”

Before you begin, choose 1-2 main goals for your strategy:

  • Increase brand awareness

  • Drive traffic to your website

  • Generate new leads

  • Build a community

  • Get people in the door

On to building your strategy...

1. Brand Tone & Voice

Brand Tone is your brand's overall personality.

Ask yourself…

"If my brand was a person, what kind of personality would it have?"

Define the personality: A brand’s personality can be...

  • Sassy

  • Assertive

  • Excited

  • Bubbly

  • Chill

  • Wholesome

  • Etc.

Brand Voice refers to the language, communication style, and emotional tone that your brand uses to interact with your audience.

"How do I want customers to think about my company?"

Define the voice: A brand's voice can be...

  • Funny

  • Serious

  • Formal

  • Casual

  • Enthusiastic

  • Matter-of-fact

  • Neutral

  • Etc.

People's perceptions of your messaging are influenced by the tone of voice, which reflects how you want to communicate to your audience, rather than what.

"Do I really need a brand tone & voice?"

Your audience relationship, brand identity, and even overall success can all be significantly impacted by your tone of voice.

2. Visual Identity

Decide what is best for your brand and stick to it.

  • Logo

  • Color palette

  • Fonts

  • Filters

  • Overall aesthetic

Your followers should see your content and know right away that it is YOURS.

"Do I need a visual identity for my brand?"

Visual identity promotes brand recognition and gives consumers a visual to connect your company's personality and feelings to.

3. Content Themes

Define your themes:

  • Promotions

  • Product demos

  • Hi-def photography

  • Educational

  • Employee highlights

  • Memes

  • User generated content

  • Short form video

  • Etc.

Once you have your themes, plan out your content with consistency. Your content is the key to your plan!

"Do I really need content themes?"

With content themes, your audience will know what to expect when they visit your page. Publishing material sporadically on topics outside the scope of your major themes risks diluting your marketing message.

***80% of your posts should inform, educate, or entertain your audience

***20% can directly promote your brand.

Pro Tip: Allow your social media strategy to evolve

Your social media strategy may need to be modified, just like any effective marketing plan, to better meet the demands of your target audience, emerging social media trends, or other variables. 

Remember: A social media strategy involves a lot of trial and error. Give yourself the space and time to improve.

Creating a social media strategy doesn't have to be a drag. If you set actionable goals and start with these 3 must-haves, you're already ahead of the curve!

Much Love


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