There's SEO then there's social media SEO. Most businesses have accepted that SEO is essential for growing your business. In today's world, if a business overlooks the power of social media, they're missing out on its massive potential.
What is social media SEO and why do you need it?
Combining social media with SEO can increase your position in search, your website traffic, and hopefully your conversions. Ultimately, social media can enhance your SEO efforts.
Social media all is about increasing brand recognition, sharing valuable and engaging content, and driving traffic to your website. Sounds just like SEO, right?
SEO improves your website so it appears in search results by people looking for your product or service, enticing them to visit your website. Social media SEO functions in largely the same way - it gets your name and content in front of people interested in what you have to offer.
Both social media and SEO have similar potential for reach.
SEO gets people to a website, but its up to your website and its user experience to see any ROI from your SEO efforts.
Social media can be used to conduct audience research and learn valuable insights about their wants and needs.
So, why is social media a superpower for your SEO?
Here are 3 major ways social media impacts SEO:
Content Amplification- Social media helps your content get discovered by more people. All of your content starts out on page two or lower on Google. This is why social media is important for businesses of all sizes and industries.
Online Presence- Brand awareness builds your online presence through exposure. In order to grow, people need to know about you. When your name appears in the search results often, it becomes familiar to the consumer.
Discoverability- The more places your content can be discovered, the better chance it will be shared and tagged on other profiles. If you're a brick-and-mortar business, social media helps with local SEO.
Each of these has an indirect impact on your SEO and how you rank.
Social media takes SEO to the next level.
Hashtags - gets posts and profiles discovered
Engaging - creates visibility to other accounts and users
Tags/shares - extends visibility to a new audience
Branded Hashtags - users can share their experience with friends and family
Social Proof - builds trust with reviews, testimonials, stats, etc.
All in all, social media SEO is a superpower you need for your business! It's an opportunity to build trust, humanize your brand, and elevate your message.
Happy Social Media Optimizing, friends!
Much love
x
Sam