The main goal of SEO (search engine optimization) is improving your website's position in search engines. Google uses SEO to decide which websites deserve to be ranked highly for each query (search phrase) entered into their search engine.
If you have a website for your business, SEO is important... new, old, small, large, struggling, or successful, SEO is critical for your online success.
An optimized website, the higher you rank...the higher you rank = more clicks & more traffic to your website.
SEO is not a one-and-done type of thing.
If your search engine optimization is constant, you can ensure visibility to help your business grow. No matter how successful your business is or becomes, you should never stop optimizing your website. The only thing that may change is the amount of strategy, time, and resources you dedicate to SEO.
Just remember... your competition is always trying to take over your position and rank higher than you.
SEO is always changing and evolving.
This is why it is critical to not become complacent in your SEO tactics. You cannot assume that your site will always rank where it does.
So what can you do NOW to have ongoing stellar SEO?
Update your content regularly
Start a blog
So, do you really need SEO for your website?
Long answer... today's consumers use search engines to find everything from vacation spot ideas to product recommendations and beyond. Regardless of what your business offers, your target audience is most likely searching for services or products like yours on Google. And if you want to get them to your site, you need SEO!
Short answer... YES!
Hope this helps!